4 reasons to remove your makeup at the end of the day
We know, it feels like a faff to add something new into your routine, but dermatologists the world over will be cringing at the thought of you wear...
Read more
EARN POINTS ON EVERY ORDER
Learn more
Frequently bought with
FACE SPONGE - 4 PACK
$24
FOUNDATION
$32
STARTER SET
$118
PRIMER
$26
First port of call, Primer, which can be used on its own or as a base to your make up routine helping to prep your skin for make up application. Thanks to its lightweight nature, you gain even coverage all over as it flows over dry patches.
Apply your Primer after moisturising and before applying our Foundation, Concealer or Tinted Moisturiser. This ensures a silky smooth base, ready for any makeup you’re about to apply.
Cruelty-free
Vegan
Produced in the UK
Primer - Cyclopentasiloxane, dimenthicone crosspolymer, dimenthicone/vinyl, dimethicone crosspolymer, aqua, aloe barbadensis leaf extract, glycerin, caprylyl glycol, silica, isoceteth-10, phenoxyethanol.
Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.
Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.
Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.
US - 2-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days
Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint.
Apply your Primer after moisturising and before applying our Foundation, Concealer or Tinted Moisturiser. This ensures a silky smooth base, ready for any makeup you’re about to apply.
Cruelty-free
Vegan
Produced in the UK
Primer - Cyclopentasiloxane, dimenthicone crosspolymer, dimenthicone/vinyl, dimethicone crosspolymer, aqua, aloe barbadensis leaf extract, glycerin, caprylyl glycol, silica, isoceteth-10, phenoxyethanol.
Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.
Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.
Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.
US - 2-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days
Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint.
SIMPLE APPLICATION GUIDE.
DANNY'S GUIDE TO PRIMER.
Our Primer comes as a clear, gel-like liquid meaning it’s invisible when it’s on your skin. It's a product that should go on first before any of our other products, because it smooths, de-shines and helps hold your makeup, so is a real multitasking hero.
-
APPLY
You will only need one pump of primer to cover your face. Apply it with your fingertips or a Face Sponge.
-
WAIT
After applying wait a minute before applying your first makeup product.
-
CONCEAL
It will make your skin feel smooth and create a perfect base for your Concealer, Tinted Moisturiser and Foundation.
You may also like
What is my shade?
Find out what shade we recommend for you in our products
Find my shade Back to productOur Blog
A Simple Men's Grooming Guide
Looking after our appearance isn’t always top of the priority list. Especially when work, socialising, kids and life get in the way. But every so o...
Read more