War Paint opens worlds-first men's makeup store: welcome to 29 Carnaby street
We're excited to announce the opening of the world’s first men’s makeup brand store, located on London's iconic Carnaby Street. The world-first sto...
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EARN POINTS ON EVERY ORDER
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Frequently bought with
PRIMER
$26
TINTED MOISTURISER
$29
LIQUID CONCEALER PEN
$25
FOUNDATION
$32
Men's foundation is the core product of any men's makeup routine. Use your foundation as a base to create an even, natural, and uniform look. Apply evenly all over your face using a sponge or brush.
Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone.
Cruelty-free
Vegan
Produced in the UK
Foundation - Aqua (water), propylene glycol, hydrogenated coconut oil, cyclopentasiloxane, ethylhexyl dimethyl paba, cyclohexasiloxane, talc, caprylic/capric triglyceride, stearalkonium hectorite, dimethicone, stearic acid, boron nitride, cyclomethicone, pvp, triethanolamine, potassium cetyl phosphate, tocopheryl acetate, mica, xanthan gum, dimethiconol, propylene carbonate, imidazolidinyl urea, propylparaben, ammonium acrylates copolymer, ethylhexyl palmitate, silica, silica dimethyl silylate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, ci 77491, ci 77492, ci 77499, ci 77891.
Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.
Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.
Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.
US - 2-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days
Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint.
Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone.
Cruelty-free
Vegan
Produced in the UK
Foundation - Aqua (water), propylene glycol, hydrogenated coconut oil, cyclopentasiloxane, ethylhexyl dimethyl paba, cyclohexasiloxane, talc, caprylic/capric triglyceride, stearalkonium hectorite, dimethicone, stearic acid, boron nitride, cyclomethicone, pvp, triethanolamine, potassium cetyl phosphate, tocopheryl acetate, mica, xanthan gum, dimethiconol, propylene carbonate, imidazolidinyl urea, propylparaben, ammonium acrylates copolymer, ethylhexyl palmitate, silica, silica dimethyl silylate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, ci 77491, ci 77492, ci 77499, ci 77891.
Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.
Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.
Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.
US - 2-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days
Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint.
SIMPLE APPLICATION GUIDE.
FOUNDATION FOR MEN
Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone.
-
Apply
Apply some product directly onto your face via the dropper or finger
-
Blend
Once applied use your fingers to blend in the product across the face
-
Dab
Blend in evenly by swiping the product across your face to all areas and then use your finger to dab in any excess
New to makeup? Shop our starter kit £22
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