Makeup for men
Don't Hold back.
FREE TO BE.
Award-winning makeup for men to give you a choice of tools to help you feel more confident, and ready to tackle whatever today brings.
CARNABY STREET
THE WORLD'S FIRST MEN'S MAKEUP STORE.
The world's first men’s makeup and wellness experience has landed on London's iconic Carnaby Street.
NORWICH CITY
WE ARE DELIGHTED TO HAVE RENEWED OUR PARTNERSHIP WITH NORWICH CITY.
The partnership grew from a shared commitment to progress in men’s mental health and, together, both brands aim to challenge stereotypes, start conversations and break down the boundaries that can confine men.
WIGAN WARRIORS
WE'VE PARTNERED WITH THE WORLD'S GREATEST RUGBY LEAGUE CLUB.
We are proud to announce our partnership with Wigan Warriors Rugby League Club for 2021 Season. The partnership aims to put the spotlight on men’s mental health and start important conversations in the Rugby League.
SHOP WAR PAINT FOR MEN.
Tools to help you feel more confident and ready to tackle whatever today brings.
STOCKED IN.
War Paint for Men is now stocked in over 50 stores in 5 countries.
4.8 STAR RATING
WHAT OUR CUSTOMERS SAY
Thanks to all of our customers who share their stories with us, we are so grateful to have a wonderful community and love hearing about your War Paint experiences.