FREE TO BE WAR PAINT.

Makeup isn't gender exclusive, and neither is confidence.

GET MAKEUP FOR MEN

CARNABY STREET

THE WORLD'S FIRST MEN'S MAKEUP STORE.

The world's first men’s makeup and wellness experience has landed on London's iconic Carnaby Street.

NORWICH CITY

WE ARE DELIGHTED TO HAVE RENEWED OUR PARTNERSHIP WITH NORWICH CITY.

The partnership grew from a shared commitment to progress in men’s mental health and, together, both brands aim to challenge stereotypes, start conversations and break down the boundaries that can confine men.

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WIGAN WARRIORS

WE'VE PARTNERED WITH THE WORLD'S GREATEST RUGBY LEAGUE CLUB.

We are proud to announce our partnership with Wigan Warriors Rugby League Club for 2021 Season. The partnership aims to put the spotlight on men’s mental health and start important conversations in the Rugby League.

SHOP WAR PAINT FOR MEN.

Tools to help you feel more confident and ready to tackle whatever today brings.

DISCOVER THE RANGE

STOCKED IN.

War Paint for Men is now stocked in over 50 stores in 5 countries.

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WHAT OUR CUSTOMERS SAY

Thanks to all of our customers who share their stories with us, we are so grateful to have a wonderful community and love hearing about your War Paint experiences.