NEW TO MAKEUP?
A SIMPLE APPLICATION GUIDE.
Everyone deserves to feel comfortable in their own skin, so War Paint is here to give you a choice of award-winning products and tools you can use to help you feel confident every day.
Once a week we'll send you some grooming tips or brand updates alongside exclusive offers.
Oh and 10% off your first order.
THE APPLICATION GUIDE.
You may not be used to seeing the words ‘men’ and ‘makeup’ in the same sentence, but that’s because there’s never been anything like this for us before.
The truth is we also struggle with skin concerns, whether a spot that refuses to budge or an uneven tone, and we also deserve to feel good about ourselves internally.
Yet up until now, makeup has never been made with us in mind. You may not yet have tried it yourself, but along with a whole host of other grooming services which are becoming increasingly mainstream, it’s clear that men’s makeup is here to stay.
Check out our handy application guide to get you on your way.
SHOP WAR PAINT
SOME DOS AND DONT'S.
Don’t use too much of anything – a little goes a long way and it’s always best to start small and build up slowly.
Don’t choose a shade that’s too light for your skin colour. Check with our shade finder first.
Don’t get overwhelmed! Reach out to us if you need any help throughout your journey.
Do apply evenly. We have a variety of application tools which can help to ensure even coverage.
Do wash your hand before applying any of these products.
Always remove your makeup at the end of the day.
PRIME YOUR SKIN
Prepping your skin is essential for guaranteeing an even base and texture for the rest of your makeup, as well as serious staying power for the finished look (we’re talking morning commute to post-gym workout). It may not surprise you to hear that primer should be the first product in your makeup routine, helping you keep your makeup in place all day and leaving you with a smooth, airbrushed effect.
CHOOSE THE RIGHT BASE
When it comes to getting overall coverage (think uneven skin tone and concealing of any spots), less is definitely more. By this we mean choosing between foundation or tinted moisturiser - you really shouldn’t need both! As its name suggests, foundation gives a very good base that works on its own or alongside other products, while tinted moisturiser is a thinner version, giving lighter coverage than foundation but with added hydration (win-win!)
DON’T PANIC IF THAT BIG SPOT IS STILL PEEKING THROUGH
Seriously, it happens to us all. Luckily there's a concealer for that; a great product which will cover up imperfections (similar to foundation) but intended to be used as a more targeted approach on smaller areas. In other words, this cream-based product is an absolute lifesaver if you can still see dark under-eye circles, spots, large pores or other unwanted blemishes after you’ve applied foundation or tinted moisturiser.