FOUNDATION FOR MEN

HOW TO USE FOUNDATION.

War Paint is here to give you a choice of award-winning products and tools you can use to feel confident every day. Here you can find everything you need to know about Foundation including a virtual Q&A, videos and tips.

FOUNDATION

The core product of any men's makeup routine, use to create a light and even base.

ASK DANNY.

Learn everything you need to know about Foundation using our virtual conversation. Here you can speak directly with Danny and ask him questions. You can either use the microphone on your device to ask your question or type it in, and Danny will answer straight away.

START A CONVERSATION & ASK A QUESTION.

Here are a few to get you started:

1. What is foundation?
2. How do you use foundation?
3. What is foundation used for?
4. Can I use foundation whilst playing sports?
5. Can I tell if people are wearing makeup?
6. Where can I buy foundation?

FOUNDATION: A SIMPLE APPLICATION GUIDE.

Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone. 

APPLY USING YOUR FINGERS

Apply some product directly onto your face via the dropper or finger. Once applied use your fingers to blend in the product across the face. Blend in evenly by swiping the product across your face to all areas and then use your finger to dab in any excess while at the same time blending out for a natural look.

APPLY USING A SPONGE

Dot the product onto your face. With a damp sponge blend in the product across the face. Dab rather than pull the sponge across your face for better results.

APPLY USING A BRUSH

Dot the product onto our application brush hairs. Then use the brush to apply the product to your face and and the same time blend it into the skin. 

FOUNDATION: A SIMPLE APPLICATION VIDEO.

EVEN & CONCEAL

FOUNDATION

$32
Men's foundation is the core product of any men's makeup routine. Use your foundation as a base to create an even, natural, and uniform look. Apply evenly all over your face using a sponge or brush.
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COMPLETE YOUR ROUTINE.

Foundation is the core foundation of your even & conceal step in the application guide. There are three perfect partners to the concealer, which all feature in the Starter Set:

TINTED MOISTURISER

Tinted Moisturiser is basically a mix of moisturiser and Foundation. It gives light coverage for the more natural look. It takes seconds to apply and lasts all day.

BEARD & BROW GEL

Our lightweight, non-sticky Beard & Brow Gel will shape and control your facial hairs, keeping them in place all day. Get a hold of unruly eyebrows and beards and add a slick finish. Our enriched formula that softens and moisturises, and adds shine and definition.

REMOVER.

Use our great liquid remover product to remove all makeup and oils from your face. Made from 70% Bamboo and 30% Cotton, the 8 pads are 100% Machine Washable. To avoid the pads going missing in your wash, simply place inside the free laundry bag provided with your order and wash at your normal temperature.


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WHY CHOOSE US?

OUR ETHOS

All our makeup is cruelty-free, vegan and produced in the UK.

OUR PRODUCTS

This isn't women's makeup in different packaging. War Paint is made for men's skin.

OUR SERVICE

Delivered discreetly with a 14-day returns policy, phew.