PRIMER FOR MEN

HOW TO USE PRIMER.

War Paint is here to give you a choice of award-winning products and tools you can use to feel confident every day. Here you can find everything you need to know about Primer including a virtual Q&A, videos and tips.

PRIMER

Primer may not seem like your top priority, but it’s the first step in applying makeup, which many people overlook. 

ASK DANNY.

Learn everything you need to know about Primer using our virtual conversation. Here you can speak directly with Danny and ask him questions. You can either use the microphone on your device to ask your question or type it in, and Danny will answer straight away.

START A CONVERSATION & ASK A QUESTION.

Here are a few to get you started:

1. What is Primer?
2. How do you use Primer?
3. What is Primer used for?
4. Can I use Primer whilst playing sports?
5. Can I tell if people are wearing makeup?
6. Where can I buy Primer?

PRIMER: A SIMPLE APPLICATION GUIDE.

We’re here to tell you everything you need to know about using the War Paint Primer and why, in fact, you may need it more than you think.

WHEN SHOULD I APPLY PRIMER

Apply your Primer after moisturising and before applying our Foundation, Concealer or Tinted Moisturiser. This ensures a silky smooth base, ready for any makeup you’re about to apply.

WHAT WILL PRIMER DO TO MY SKIN

Primer has heaps of benefits, including that it will help your foundation stay on from morning til night, give you an airbrushed look and smooth the surface of your skin (like a blank canvas). In short, it helps the rest of your makeup thrive by giving the best quality base, smoothing acne, wrinkles, large pores and fine lines along the way.

HOW DO I APPLY PRIMER

Simply apply primer onto your skin with your fingertips or a face sponge. You don’t need a lot, just one or two pumps of War Paint Primer will cover your face – a little will go a long way. Remember to wash your hands first to prevent bacteria building up on your skin and wait about a minute before applying your first War Paint For Men product.

PRIMER: A SIMPLE APPLICATION VIDEO.

PREPARATION

PRIMER

$26

First port of call, Primer, which can be used on its own or as a base to your makeup routine helping to prep your skin for makeup application. Thanks to its lightweight nature, you gain even coverage all over as it flows over dry patches.

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COMPLETE YOUR ROUTINE.

Primer is the core of most makeup routines and provides the ideal base. Here are some perfect partners, which all feature in the Starter Set:

TINTED MOISTURISER

Tinted Moisturiser is basically a mix of moisturiser and Foundation. It gives light coverage for the more natural look. It takes seconds to apply and lasts all day.

BEARD & BROW GEL

Our lightweight, non-sticky Beard & Brow Gel will shape and control your facial hairs, keeping them in place all day. Get a hold of unruly eyebrows and beards and add a slick finish. Our enriched formula that softens and moisturises, and adds shine and definition.

REMOVER.

Use our great liquid remover product to remove all makeup and oils from your face. Made from 70% Bamboo and 30% Cotton, the 8 pads are 100% Machine Washable. To avoid the pads going missing in your wash, simply place inside the free laundry bag provided with your order and wash at your normal temperature.


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WHY CHOOSE US?

OUR ETHOS

All our makeup is cruelty-free, vegan and produced in the UK.

OUR PRODUCTS

This isn't women's makeup in different packaging. War Paint is made for men's skin.

OUR SERVICE

Delivered discreetly with a 14-day returns policy, phew.