Starter Set

10% OFF YOUR FIRST ORDER.

Welcome to War Paint for Men. This isn't women's makeup in different packaging. Our cruelty-free, vegan, light coverage makeup is designed for men's skin.

$76

USE CODE DISCOVER10 AT CHECKOUT*

Hide spots, scars, rosacea or dark circles with our Concealer then even out and hydrate your skin using our Tinted Moisturiser. Then remove it all to leave your skin feeling fresh at the end of the day.

Discount is a single use discount for new customers.

To get you started we've created a set with everything you need to get going plus the tools you need to remove it at the end of the day. The Starter Set is 20% off RRP and includes:

Primer
The perfect base to your routine

Tinted Moisturiser
Helps hydrate and make you look refreshed

Concealer
To help cover dark circles, scars, marks and spots

Beard & Brow Gel
Tame unruly facial hairs

Face Sponge
For the best, mess-free, application

Remover
To take it all off at the end of the day

Reusable Bamboo & Cotton Remover Pads
Remove products in an environmentally-friendly way

Get ready for compliments coming in left, right and centre.

Cruelty-free
Vegan
Produced in the UK

Primer - Cyclopentasiloxane, dimenthicone crosspolymer, dimenthicone/vinyl, dimethicone crosspolymer, aqua, aloe barbadensis leaf extract, glycerin, caprylyl glycol, silica, isoceteth-10, phenoxyethanol.

Tinter Moisturiser - Aqua, cyclopentasiloxane, propylene glycol, lauryl peg-9 polydimethylsiloxyethyl, dimethicone, cetearyl dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, sodium chloride, sodium dehydroacetate, parfum, tocopheryl acetate, ethylhexylglycerin. may contain+/-: ci 77891, ci 77492, ci 77491, ci 77499.

Concealer - Paraffinum liquidum, ci 77891, aluminium starch octenyl succinate (and) acrylates copolymer (and) magnesium carbonate, copernicia cerifera cera, hydrogenated microcrystalline wax, acetylated glyceral stearate/palmitate, euphorbia cerifera (candelilla wax), stearic acid, copernicia cerifera cera, myrica cerifera (bayberry) fruit wax, ci 77492, ci 77491, ci 77499, bha, melaleuca alternifolia (tea tree) leaf oil.

Remover - Aqua, glycerin, propylene glycol, aloe barbadensis (aloe vera extract), lauryl glucoside, xanthan gum, sodium cocoamphoacetate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, sodium benzoate, diazolidinyl urea, citric acid, ci 19140, ci 42090

Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.

Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.

Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.

US - 2-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days

Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint. 

REFUNDS: We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint. 
EXCHANGE: We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade if you have ordered the wrong shade or would suit a different shade more.
klarna-img

01TINTED MOISTURISER

Tinted Moisturiser is basically a mix of moisturiser and Foundation. It gives light coverage for the more natural look. It takes seconds to apply and lasts all day.

01TINTED MOISTURISER

Tinted Moisturiser is basically a mix of moisturiser and Foundation. It gives light coverage for the more natural look. It takes seconds to apply and lasts all day.

02CONCEALER

Our cream-based concealer is great to hide dark circles, spots, scars and blemishes. Dab on and blend out with your finger or sponge.

02CONCEALER

Our cream-based concealer is great to hide dark circles, spots, scars and blemishes. Dab on and blend out with your finger or sponge.

03BEARD AND BROW GEL

Our lightweight, non-sticky Beard & Brow Gel will shape and control your facial hairs, keeping them in place all day. 

03BEARD AND BROW GEL

Our lightweight, non-sticky Beard & Brow Gel will shape and control your facial hairs, keeping them in place all day. 

04REMOVER AND BAMBOO PADS SET

Use our great liquid remover product to remove all makeup and oils from your face. Made from 70% bamboo and 30% cotton, the 8 pads are 100% machine washable. 

04REMOVER AND BAMBOO PADS SET

Use our great liquid remover product to remove all makeup and oils from your face. Made from 70% bamboo and 30% cotton, the 8 pads are 100% machine washable. 

Why Choose Us?

Why Choose Us?

1

1our ethos.

All our makeup is cruelty-free, vegan and produced in the UK.

2

2OUR PRODUCTS.

This isn't women's makeup in different packaging. War Paint is made for men's skin.

3

3OUR SERVICE

Delivered discreetly and with a 14-day returns policy, phew.

Our Blog.

How to apply makeup so no one will notice.

You want to wear makeup, but you don’t want people to know you’re wearing makeup?  There are a few simple things you can do to make sure your face looks natural. Follow these tips and people may say “you look different, have you had a haircut?” rather than “you look… different…”. Prepare your skin: If you’re applying makeup over dry or flaky skin it’s going to end up looking patchy and clinging to the dry bits. Cleanse your face, pat it dry with a towel, and apply a pea-sized amount of your favourite moisturiser, or tinted moisturiser, all over before applying any makeup.  Choose the right tools: Use your (clean!) fingers for a more concentrated application, fingers are great for covering blemishes, scars or dark under eyes. A slightly damp sponge or a foundation brush will give a more even and blended finish. For powders, opt for a powder brush which won’t lay the product on too heavily. Keep blending the product onto your skin until it looks smooth and even.  Colour match: Choosing the concealer and foundation shade closest to your natural skin tone will help to keep it looking natural. Use our shade finder to help you find the right colour. If you want to warm the tone of your skin, always opt for adding bronzer rather than choosing a darker foundation shade.  Less is more: Avoid being heavy-handed, it’s much easier to add more product than take it away. Start with a little bit and build up coverage if you think you need more.  Check for classic tell-tale signs: Before you rush off, take a quick look at any areas where your makeup application might be obvious. Smooth any makeup under the eyes that has sunk into fine lines, check around the corners of your nose, around your hairline and along the jawline for any obvious colour mismatching.  If you’re ready to try the tools of the trade, the award-winning War Paint Ultimate Set is your secret weapon. It contains all of the products and application methods mentioned in this article, plus makeup remover to keep your skin squeaky clean. Oh it's also 20% off RRP, and ships inland for free.

Men’s Makeup: The New Norm.

Makeup for men is on the rise, there’s no denying it. With male celebrities and influencers flooding our Instagram feed with smoothed out skin and artistic eyeliner, it’s becoming much less of a taboo for the regular guy to try something for themselves. Male grooming products have come a long way in recent years. We challenge you to ask your mates what they’re using on a daily or weekly basis. The likelihood is your friends are no longer stealing their girlfriends’ moisturiser like they were a few years ago, they probably have their own (as well as a host of other grooming products they’d rather not go without). Self-care for men is on a huge upward trend which isn’t going anywhere. Men take care of themselves and are proud to do so.  When did men start wearing makeup? Men in makeup isn’t a new concept. In fact, men have been wearing makeup throughout history. In Egyptian times men wore elaborate eyeliner designs to reflect their masculinity, wealth and status. Green eyeshadow was also believed to ward off illness. In Elizabethan times, men wore makeup to show their social status through the trend of a painted pale face and red lips (we’re glad that’s not a thing anymore). However Queen Elizabeth I said that makeup was an abomination, only worn by ladies of the night. This is likely to be where the feminisation of makeup in more recent history stems from. Fast forward to the 70’s and 80’s when gender-bending celebrities like Boy George, Prince and Davie Bowie took to the mainstream with ‘guyliner’ and rouged lips. Not to mention metal bands who wore makeup to scare the parents of fans. They challenged everything about gender, sex and society which led to the ‘metrosexual’ man of the 2000s. Do men wear makeup all over the world? In Eastern countries, makeup for men isn’t a new thing either. The Korean beauty industry was reportedly worth over $10.3 billion in 2019, and 10% of that is attributed to men. This has grown massively thanks to K-pop stars openly wearing makeup and playing with gender norms.  This trend has spread to Japan where a ‘genderless Kei’ subculture called has emerged. For genderless Kei, playing with fashion and makeup isn’t about being masculine or feminine, it’s about enjoying what you want to enjoy and being authentically you. Who doesn’t want that? Over the past 5 years or so, men in makeup have become much more accepted in Western culture too. Large brands such as Chanel, Tom Ford and Maybelline have all brought out product ranges specifically for men, and Milk and Covergirl have used men in their ad campaigns.  Scroll through your Instagram and it will paint a similar picture. In the US, major influencers like James Charles and Jeffree Star proudly show their artistic skills. In the UK there are major players like Gary Thompson, Rowan Young and Lewys Ball, who has become the first male ambassador for Rimmel.  Think about it, everyone on TV has to wear makeup for the cameras. And there are plenty of male celebrities are proudly wearing the stuff on the red carpet and in creative shoots such as Jared Leto, Harry Styles, Zak Effron, Ansel Egort, football legend David Beckham and Johnny Depp (just to name a few). Where to start when wearing men’s makeup You don’t have to be a TV star to try makeup for yourself, it’s much less complicated than you might think. When Joel Stein, a columnist for TIME, tried makeup for the first time off-camera he said “I thought the whole process would take 30 minutes, but it took less than five. I could do this!”. According to Statista, 35% of men take between 16-30 minutes to get ready in the morning, and 29% of men take between 30 minutes and an hour.  In the past, makeup has had a very feminine association, but why would putting on concealer make you less of a man? Does choosing nice clothes to wear, styling your hair, or working on your appearance by going to the gym? This archaic view has to change. It’s not about feminine vs masculine any more, it’s about doing what you want to feel good about yourself.  Founder of War Paint, Danny Gray, uses makeup to feel good about his appearance. “When I was 15 years old and I started getting spots as most people do, I went to my sister and used her concealer, and it changed my life forever. I couldn't believe the power of products and what they can do.” At War Paint, we say if something makes you feel good about yourself and it doesn’t hurt anyone else, then just go for it. If you can walk down the street (post covid) feeling like you look fresher than usual, with your spots covered, you might feel just that little bit more confident. Sounds pretty good. If you’re considering trying makeup for the first time and you’re not sure where to start, our tutorials pages. If there’s someone whose makeup skills you admire, why not ask them for tips too!

A Simple Men's Grooming Guide

Looking after our appearance isn’t always top of the priority list. Especially when work, socialising, kids and life get in the way. But every so often it’s good to take stock and see where improvements can be made. A few simple changes can make a lot of difference to how you come across, and how you feel about yourself. Here are a few simple things you can do to spruce up your look.  Get a haircut When we haven’t had a haircut in a while it’s all too easy to think your hair looks fine how it is. Getting a fresh trim is something quick and simple that will help you to look more refined and groomed immediately. Even if you’re sporting long hair, getting it trimmed or shaped will help you to feel like a million dollars. Plus, you’ll be supporting local business. Win-win.  Groom your facial hair When we’re busy our facial hair can go awry, and before you know it it’s looking a bit caveman-esque. If you look after your facial hair at home rather than getting it tamed at the barbers, you can take steps to make sure your beard and brows are looking on point.  Fill in any gaps with the Beard & Brow Filler, and ensure your hairs are smoothed down and pointing in the same direction using the Beard and Brow Gel. You’ll immediately look more put together.  Prepare your skin If you look after your skin, you will notice a difference. You’ll help to prevent signs of skin ageing, and any makeup products you apply afterwards will go on much smoother, and last longer. Skincare doesn’t need to be complicated. There are two main products you can use at a starting point: Use a gentle cleanser morning and night. A cleanser designed for your skin type will be best (e.g. blemish-prone, oily, dry, normal).  Moisturise with SPF in the morning. Protecting our skin from the sun is the best way to look 40 when you’re 50. Even if it’s cloudy outside or you’re not leaving the house - if you can read without a lamp on, you need to wear SPF as the sun’s rays will find you. Add the finishing touches You can add makeup into your routine to help you look fresher, more awake and cover any blemishes or scars. We’d suggest using the products in the order listed below, but you don’t have to follow all the steps if you prefer to keep your grooming regime a bit more simple.  Prepare your skin with primer. Apply a small amount all over your face to help the makeup applied afterwards to be smoother and last longer.  Conceal blemishes and dark circles. Using a concealer or liquid concealer pen, you can help cover any uneven marks on the skin. Tap the product onto the skin using your finger or a sponge.  Even out skin tone with foundation or tinted moisturiser. You can apply this all over your face using your fingers, a sponge, or a brush. Take care to make it look natural by checking it hasn’t sunk into fine lines around your eyes or nose and checking along your jawline that it blends into your neck seamlessly.  You can add a subtle warmth to your skin with a bronzer (to make it look like we haven’t spent most of the past year inside). Apply it with a powder brush to areas where the sun would naturally hit your face, usually around the top of the forehead and cheekbones. To keep it looking natural, don’t go too heavy on the bronzer.  If you get oily or shiny skin, apply a small amount of anti-shine powder to the desired areas (usually the nose, forehead and chin) using a powder brush.

    How to apply makeup so no one will notice.

    You want to wear makeup, but you don’t want people to know you’re wearing makeup?  There are a few simple things you can do to make sure your face looks natural. Follow these tips and people may say “you look different, have you had a haircut?” rather than “you look… different…”. Prepare your skin: If you’re applying makeup over dry or flaky skin it’s going to end up looking patchy and clinging to the dry bits. Cleanse your face, pat it dry with a towel, and apply a pea-sized amount of your favourite moisturiser, or tinted moisturiser, all over before applying any makeup.  Choose the right tools: Use your (clean!) fingers for a more concentrated application, fingers are great for covering blemishes, scars or dark under eyes. A slightly damp sponge or a foundation brush will give a more even and blended finish. For powders, opt for a powder brush which won’t lay the product on too heavily. Keep blending the product onto your skin until it looks smooth and even.  Colour match: Choosing the concealer and foundation shade closest to your natural skin tone will help to keep it looking natural. Use our shade finder to help you find the right colour. If you want to warm the tone of your skin, always opt for adding bronzer rather than choosing a darker foundation shade.  Less is more: Avoid being heavy-handed, it’s much easier to add more product than take it away. Start with a little bit and build up coverage if you think you need more.  Check for classic tell-tale signs: Before you rush off, take a quick look at any areas where your makeup application might be obvious. Smooth any makeup under the eyes that has sunk into fine lines, check around the corners of your nose, around your hairline and along the jawline for any obvious colour mismatching.  If you’re ready to try the tools of the trade, the award-winning War Paint Ultimate Set is your secret weapon. It contains all of the products and application methods mentioned in this article, plus makeup remover to keep your skin squeaky clean. Oh it's also 20% off RRP, and ships inland for free.

    Men’s Makeup: The New Norm.

    Makeup for men is on the rise, there’s no denying it. With male celebrities and influencers flooding our Instagram feed with smoothed out skin and artistic eyeliner, it’s becoming much less of a taboo for the regular guy to try something for themselves. Male grooming products have come a long way in recent years. We challenge you to ask your mates what they’re using on a daily or weekly basis. The likelihood is your friends are no longer stealing their girlfriends’ moisturiser like they were a few years ago, they probably have their own (as well as a host of other grooming products they’d rather not go without). Self-care for men is on a huge upward trend which isn’t going anywhere. Men take care of themselves and are proud to do so.  When did men start wearing makeup? Men in makeup isn’t a new concept. In fact, men have been wearing makeup throughout history. In Egyptian times men wore elaborate eyeliner designs to reflect their masculinity, wealth and status. Green eyeshadow was also believed to ward off illness. In Elizabethan times, men wore makeup to show their social status through the trend of a painted pale face and red lips (we’re glad that’s not a thing anymore). However Queen Elizabeth I said that makeup was an abomination, only worn by ladies of the night. This is likely to be where the feminisation of makeup in more recent history stems from. Fast forward to the 70’s and 80’s when gender-bending celebrities like Boy George, Prince and Davie Bowie took to the mainstream with ‘guyliner’ and rouged lips. Not to mention metal bands who wore makeup to scare the parents of fans. They challenged everything about gender, sex and society which led to the ‘metrosexual’ man of the 2000s. Do men wear makeup all over the world? In Eastern countries, makeup for men isn’t a new thing either. The Korean beauty industry was reportedly worth over $10.3 billion in 2019, and 10% of that is attributed to men. This has grown massively thanks to K-pop stars openly wearing makeup and playing with gender norms.  This trend has spread to Japan where a ‘genderless Kei’ subculture called has emerged. For genderless Kei, playing with fashion and makeup isn’t about being masculine or feminine, it’s about enjoying what you want to enjoy and being authentically you. Who doesn’t want that? Over the past 5 years or so, men in makeup have become much more accepted in Western culture too. Large brands such as Chanel, Tom Ford and Maybelline have all brought out product ranges specifically for men, and Milk and Covergirl have used men in their ad campaigns.  Scroll through your Instagram and it will paint a similar picture. In the US, major influencers like James Charles and Jeffree Star proudly show their artistic skills. In the UK there are major players like Gary Thompson, Rowan Young and Lewys Ball, who has become the first male ambassador for Rimmel.  Think about it, everyone on TV has to wear makeup for the cameras. And there are plenty of male celebrities are proudly wearing the stuff on the red carpet and in creative shoots such as Jared Leto, Harry Styles, Zak Effron, Ansel Egort, football legend David Beckham and Johnny Depp (just to name a few). Where to start when wearing men’s makeup You don’t have to be a TV star to try makeup for yourself, it’s much less complicated than you might think. When Joel Stein, a columnist for TIME, tried makeup for the first time off-camera he said “I thought the whole process would take 30 minutes, but it took less than five. I could do this!”. According to Statista, 35% of men take between 16-30 minutes to get ready in the morning, and 29% of men take between 30 minutes and an hour.  In the past, makeup has had a very feminine association, but why would putting on concealer make you less of a man? Does choosing nice clothes to wear, styling your hair, or working on your appearance by going to the gym? This archaic view has to change. It’s not about feminine vs masculine any more, it’s about doing what you want to feel good about yourself.  Founder of War Paint, Danny Gray, uses makeup to feel good about his appearance. “When I was 15 years old and I started getting spots as most people do, I went to my sister and used her concealer, and it changed my life forever. I couldn't believe the power of products and what they can do.” At War Paint, we say if something makes you feel good about yourself and it doesn’t hurt anyone else, then just go for it. If you can walk down the street (post covid) feeling like you look fresher than usual, with your spots covered, you might feel just that little bit more confident. Sounds pretty good. If you’re considering trying makeup for the first time and you’re not sure where to start, our tutorials pages. If there’s someone whose makeup skills you admire, why not ask them for tips too!

    A Simple Men's Grooming Guide

    Looking after our appearance isn’t always top of the priority list. Especially when work, socialising, kids and life get in the way. But every so often it’s good to take stock and see where improvements can be made. A few simple changes can make a lot of difference to how you come across, and how you feel about yourself. Here are a few simple things you can do to spruce up your look.  Get a haircut When we haven’t had a haircut in a while it’s all too easy to think your hair looks fine how it is. Getting a fresh trim is something quick and simple that will help you to look more refined and groomed immediately. Even if you’re sporting long hair, getting it trimmed or shaped will help you to feel like a million dollars. Plus, you’ll be supporting local business. Win-win.  Groom your facial hair When we’re busy our facial hair can go awry, and before you know it it’s looking a bit caveman-esque. If you look after your facial hair at home rather than getting it tamed at the barbers, you can take steps to make sure your beard and brows are looking on point.  Fill in any gaps with the Beard & Brow Filler, and ensure your hairs are smoothed down and pointing in the same direction using the Beard and Brow Gel. You’ll immediately look more put together.  Prepare your skin If you look after your skin, you will notice a difference. You’ll help to prevent signs of skin ageing, and any makeup products you apply afterwards will go on much smoother, and last longer. Skincare doesn’t need to be complicated. There are two main products you can use at a starting point: Use a gentle cleanser morning and night. A cleanser designed for your skin type will be best (e.g. blemish-prone, oily, dry, normal).  Moisturise with SPF in the morning. Protecting our skin from the sun is the best way to look 40 when you’re 50. Even if it’s cloudy outside or you’re not leaving the house - if you can read without a lamp on, you need to wear SPF as the sun’s rays will find you. Add the finishing touches You can add makeup into your routine to help you look fresher, more awake and cover any blemishes or scars. We’d suggest using the products in the order listed below, but you don’t have to follow all the steps if you prefer to keep your grooming regime a bit more simple.  Prepare your skin with primer. Apply a small amount all over your face to help the makeup applied afterwards to be smoother and last longer.  Conceal blemishes and dark circles. Using a concealer or liquid concealer pen, you can help cover any uneven marks on the skin. Tap the product onto the skin using your finger or a sponge.  Even out skin tone with foundation or tinted moisturiser. You can apply this all over your face using your fingers, a sponge, or a brush. Take care to make it look natural by checking it hasn’t sunk into fine lines around your eyes or nose and checking along your jawline that it blends into your neck seamlessly.  You can add a subtle warmth to your skin with a bronzer (to make it look like we haven’t spent most of the past year inside). Apply it with a powder brush to areas where the sun would naturally hit your face, usually around the top of the forehead and cheekbones. To keep it looking natural, don’t go too heavy on the bronzer.  If you get oily or shiny skin, apply a small amount of anti-shine powder to the desired areas (usually the nose, forehead and chin) using a powder brush.