The Press

Makeup isn't gender specific and neither is confidence. We are so happy that so many customers, press and media outlets share our goals. Below are some of our recent press releases.


  • 17 NOV 2021

    If you're not using one of these men's concealers yet, then what are you doing?

    There's a new bold new breed of ultra-effective concealers for men on the market, Teo van den Broeke tries them out for size.

  • 01 OCT 2021

    10 best concealers for men that banish blemishes and deliver a fresh-faced glow

    Forget your face scrub, eye creams and anti-ageing moisturiser – when it comes to male grooming, make-up is where it’s at right now. So popular is the trend that a recent survey by YouGov revealed one in 20 men now routinely wear make-up, while British male cosmetics brand War Paint recently opened the world’s first men’s make-up store on London’s Carnaby Street.

  • 05 OCT 2021

    David Harewood appears on new mental health platform to prevent people 'reaching crisis stage'

    David Harewood answers questions about living with psychosis and talks openly about the condition, what it is like to be sectioned and how people can support someone living with it.

01 OCT 2021

Norwich City nominated for Sports Business Awards

The club have also been nominated for the best brand activation in sport category for our partnership with War Paint for Men after the success of our ‘Challenging Stereotypes’ series on the club’s YouTube channel.

01 JAN 2021

War Paint for Men

UK brand War Paint for Men is the leading men’s makeup brand in the world, producing tinted moisturizers, concealers, beard and brow gels and more, all tailored to the male market. The store will sell a full range of War Paint for Men products and offer men the opportunity to learn about makeup options and trial products.

14 DEC 2021

25 Best Men’s Makeup Brands For A Model Look (In 2022)

Makeup For Men Is Booming Right Now! Here Are The Best Men’s Makeup Kits In this article, I’ve rounded up the absolute best 25 men’s makeup brands right now, in 2021.

12 JUL 2021

War Paint For Men opens 'worlds first men's make-up brand store' in London

The 'world's first men's make-up brand store' has opened in London, aiming to overhaul outdated attitudes towards cosmetics among men.

08 AUG 2021

The first shop dedicated to men's make-up opens in London

Male make-up is increasingly in demand and here in London opens the first store in the world dedicated only to men's beauty.

01 AUG 2021

Pure Beauty August Magazine

War Paint opens "world first" make-up store.