War Paint Makeup For Men Announces 

Norwich City FC Sponsorship Deal

Changing the Face of Football

24th August 2020, War Paint, the revolutionary men’s makeup brand, has today announced a sponsorship deal with Norwich City FC for the 2020 / 21 season. The partnership grew from a shared commitment to progress in men’s mental health and, together, both brands aim to challenge stereotypes, start conversations and break down the boundaries that can confine men. 

Throughout the year, sports fans can expect content, events and initiatives that aim to challenge, support and inspire positive conversations around men’s mental health and wellbeing on the pitch, in the stands, and in the wider community. Speaking about the partnership, War Paint’s Founder Daniel Gray says, “I’m proud to be working with a club like Norwich City FC who aren’t afraid to be a beacon for progress and put men’s mental health to the fore. I’m so excited to see what we can achieve together and how we can make positive change”. “I was inspired to create War Paint due to my own mental health struggles so it has never been solely about makeup for me, it’s about giving men confidence and more choices in their personal care - both mental and physical. My priority isn’t to get the players wearing foundation, first and foremost I want to stimulate positive conversations about men’s mental health”.

Ben Kensell, Chief Operating Officer at Norwich City said, “We’re delighted to welcome War Paint to the Norwich City family. Daniel and his team are clearly very passionate about their products and what they stand for. They also have a very clear commitment to important messaging around mental health and wellbeing, are keen to encourage positive discussions and challenge stereotypes. We’re very much looking forward to a successful partnership and joining them on that journey.”

The sponsorship sees War Paint’s brand featured on the back of the main kit shorts, on the away kit, as the main logo on all their training kits and on advertising boards around the Carrow Road pitch.  Additionally, the deal includes a commitment from both War Paint and Norwich FC to donate a percentage of the sponsorship funds back into Norwich City FC's official charity partner, the Community Sports Foundation.