THE WORLD'S FIRST MEN'S MAKEUP STORE.

The world's first men’s makeup and wellness experience has landed on London's iconic Canarby Street. Our knowledgeable staff are on hand to help you and find the best products for your skin.

But the War Paint store is much more than makeup: Get a fresh trim from mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, a virtual makeup conversation, and more. We can't wait to see you there.

ASK DANNY

The world's first virtual makeup Q&A. Ask Danny any makeup-related question and he will answer you back through the high-tech programme.

designed by me

Incredible new technology creating bespoke Foundation or Tinted Moisturiser made just for your skin in-store while you wait.

lions barber collective

The non-profit barbershop is a place for haircuts and headspace. All barbers are trained in mental health support to help prevent male suicide. By paying for a haircut you’ll be helping to save lives. 

VIRTUAL WALK THROUGH.

SHOP THE RANGE.

War Paint For Men is incredibly easy to apply, lasts all day, is light & comfortable to wear and provides total natural-looking coverage. The entire range is vegan, cruelty-free and produced in the UK.

All our makeup sets, including the award winning Ultimate Set are 20% off RRP.