Danny Introduction

Danny Gray, founder of War Paint For Men; the UK’s leading men’s makeup brand. Since launching War Paint just eight months ago, Danny’s mission has been to eliminate the stigma surrounding men wearing makeup and to help men feel more comfortable and confident in their appearance.

After years of enduring verbal and physical abuse while at school, Danny was eventually diagnosed with BDD (Body Dysmorphic Disorder) aged 14.  It was then that he discovered applying makeup gave him a much needed confidence boost, but he felt awkward and embarrassed when approaching any makeup counter.  So the seed, to create a makeup brand designed specifically for and targeted at men, was sown.

The global market in the men’s makeup category is set to grow from $1.14B to more than $70B in just four short years, with one in four men predicted to be wearing makeup by that time.  Leading the way, War Paint For Men has shipped more than 20,000 units to 68 countries in just eight months, and is set to generate revenues of £500,000 in year one.  Recently, Danny appeared on popular BBC1 television show Dragon’s Den; cited as the most successful applicant ever and, as a result, War Paint sold over £50,000 worth of products over night, and was inundated with Twitter users and brand fans emailing their experiences, echoing Danny’s own.

1 comment

Danny Gray, Good evening my name is Glen Polerstock live in the U.S. New York im 55 years old gonna be 56 in a couple of months. Danny thank you very much for coming out with a men’s essentials line. WAR PAINT i never used anything like this only your basic face cream. I just purchased the essentials daily set and foundation im hoping this is the real deal ill let you know how I make out. Sincerely yours Glen Polerstock. Peace and blessings always 💯

Glen Polerstock April 20, 2021

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"Loved every second of it! It completely revamped the way I look and gave me the ultimate make over I was always looking for! Thanks War Paint!"

- Jakub C.